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Politics, Persuasion, and Issue (Epub & Pdf)

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Celebrity Influence: Politics, Persuasion, and Issue-Based Advocacy by Mark Harvey Details

Why should we listen to celebrities like Bono or Angelina Jolie when they support politics or take a stand on an issue? Do we listen to them? Despite their lack…

Celebrity Influence synopsis

Why should we listen to celebrities like Bono or Angelina Jolie when they support politics or take a stand on an issue? Do we listen to them? Despite their lack of policy experience, celebrities everywhere in the media call for the oppressed and call for policy change, even in one spectacular case, leading the Brotherhood to the White House. In this book, Mark Harvey casts a close look at the phenomenal celebrity phenomenon in an attempt to determine the nature of celebrity influence, the source and the extent of his power.

Focusing on two specific types of power, the ability to "highlight" issues in the media and to convince the public - Harvey examines the sources of celebrity influence and compares them directly to sources of political influence. In a number of case studies - such as Jolie and Ben Affleck, who draw media attention to the civil war in the Democratic Republic of the Congo. Bob Marley Unification of the warring factions in Jamaica.

John Lennon communicated with the new left to oppose the election of Richard Nixon. Elvis Presley, who works with Nixon to counter anti-war activity, explains in detail the role of celebrities who work with advocacy groups and pressure politicians to influence public opinion and influence politics. A series of psychological experiences show that celebrities can persuade people to accept their political positions, even on national security issues.

Harvey's analysis of news sources reveals that when celebrities talk about issues of public interest, they receive disproportionately more coverage than politicians. Moreover, his reading of surveys tells us that people find politicians more or less credible than celebrities - with the exception of politicians from the opposing party, who are judged less credibly.

As the differences between politicians and celebrities become increasingly blurred, in-depth insights into the influence of celebrities in this volume are as relevant as they are convincing.



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