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Competing Successfully Through Strategic Alliances (Epub & Pdf)

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Cooperative Strategy: Competing Successfully Through Strategic Alliances by Pierre Dussauge Details

In recent years, giants such as Boeing, Toyota, Nestle, Philips, United Airlines, IBM and Intel have increasingly turned to developing new products and technologies, entering new markets, And the globalization…

Cooperative Strategy synopsis

In recent years, giants such as Boeing, Toyota, Nestle, Philips, United Airlines, IBM and Intel have increasingly turned to developing new products and technologies, entering new markets, And the globalization of its activities. In fact, no company, no matter how dominant, can overcome competition entirely on its own.

Unfortunately, managers have found that cooperation is a difficult and sometimes dangerous strategy. They often appreciate the benefits of alliances while shrugging off their failures that can only be realized over time. C.K.

Prahalad notes in the introduction that "managers need a strong framework to navigate through this unknown water" and that "this book provides a valuable source of ideas and practical guidance in their research." As the dynamics of changing the trade landscape and alliances become increasingly competitive, the cooperative strategy will enable managers to plan, implement and optimize the use of strategic alliances. "This book significantly develops literature on strategic alliances, recent case studies and strong insights, which should be read to both managers and academics interested in collaborative strategies." "This book provides an excellent guide to the new skills required in an environment where more managers need to learn to collaborate in order to enhance their company's competitive position," said Nitin Nohria, Business School Professor, Harvard Business School. John M.

"The framework developed by Pierre Dussquet and Bernard Garrett provides new and valuable insights into the strategic and managerial issues raised by alliances, especially when these alliances bring together the companies that compete in, and indeed, getting former competitors to cooperate efficiently," said Stoppford, a professor of international business at London Business School. Jean-Luc Lagardaire, Chief Executive Officer of Matra-Hatchit, "This book provides insight into various types of alliances and successfully explores the issues, dilemmas and traps that deceive the advertiser And died misguided.

The examples are rich and have a real world perspective. In particular, it dismantles the more creative forms of inter-firm cooperation and puts the results of alliances on the longer term, practical and practical, full of concrete proposals on how to make coalitions successful.

Bruce Simpson, Director, McKinsey & Co.



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