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Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance by Bernard Marr Details

Converting Big Data's promise into real results in the world There's a lot of buzz about big data. We all need to know what it is and how it works…

Big Data Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance synopsis

Converting Big Data's promise into real results in the world There's a lot of buzz about big data. We all need to know what it is and how it works - and that's clear. But is a basic understanding of theory sufficient to hold your own idea in strategic meetings? Likely.

But what really sets you apart from the rest is actually knowing how to use big data to get real business results in reality - and put that in place to improve performance. Big Data will give you a clear understanding, planned and step-by-step approach to building your big data strategy. This is a much needed practical introduction to putting the topic into practice.

Illustrated by many realistic examples from a cross section of companies and organizations, you'll take Big Data through the five steps of the SMART model: start with strategy, measure metrics and data, apply analytics, report results, and transform. * Discusses how companies need to clearly define what they need to know * Outlines how companies can collect relevant data and measure metrics that will help them answer their most important business questions * Handles how conceivable results of big data analyzes and communication have been made to ensure that key decision makers are understood To them * Includes many outstanding case studies from the author's work with some of the most famous brands in the world.



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