Brand Breakout: How Emerging Market Brands Will Go Global by Nirmalya Kumar Details
Written by the world's leading thinkers on brand strategy, this book looks at what Asian brands and emerging markets need to do to succeed in international markets and the challenges…
Written by the world's leading on brand strategy, this book looks at what Asian brands and emerging markets need to do to succeed in international markets and the challenges they face when competing with Western brands.
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