Business Development For Dummies by Anna Kennedy
Small business growth requires more than just sales, business development for beginners helps grow a small or medium-sized business, with a step-by-step business development model designed specifically for B2B or…
Business Development For Dummies synopsis
Small business growth requires more than just sales, businessdevelopment for beginners helps grow a small or medium-sized business, with a step-by-step business development model designed specifically for B2B or B2C service companies. By linking business development to the customer life cycle, this book helps owners and managers ensure that growth is focused by actively caring for and managing clients.
It's not just sales! The in-depth coverage also includes strategy, marketing, client management, and partnerships / alliances, helping you develop strong business practices that can be used every day. You will learn how to structure, organize, and implement an effective development plan, with step-by-step expert guidance.
Realizing that you can't just "hire a salesperson" and expect immediate results is one of the most difficult lessons for small business executives to learn. Business development is more than just customer acquisition, it is about integrating every aspect of your business into a comprehensive strategy that works continuously towards growth.
This entry-level business development program offers a template and teaches you what you need to know to make it work for your business. Learn the basic concepts of business development, and how it differs from sales. * Building a practical business development strategy step-by-step * Integrating marketing, sales and customer management into overall planning * Developing and implementing a partnership strategy to enhance growth.
Realizing that business development is much more than sales is an important first step to achieving sustainable growth. Development must be everyday not only when work begins to decline, or when it falls into a cycle of growth and regression.
Plan for growth, make it steady, this entry-level business development program shows you how.
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