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Conducting Focus Groups for Business and Management Students - Mastering Business Research Methods by Caroline J. Oates
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In the work of focus groups, Caroline J. explains. Oates and Panayiota J. Alevizou What is involved in conducting focus groups, defining their main features, their use in research, their…
Conducting Focus Groups for Business and Management Students synopsis
In the work of focus groups, Caroline J. explains.
Oates and Panayiota J. Alevizou What is involved in conducting focus groups, defining their main features, their use in research, their design, the type of rich data, the quality that facilitates them.
Ideal for both business and reading students for a master's degree, each book in the series may serve as reference books for doctoral students and faculty members interested in this way. Part of SAGE's experimental research methods, designed and edited by Bill Lee, Mark N.
K. Saunders and Vadake K.
Narayanan, are designed to support researchers by providing in-depth and practical guidance on using a selected method of data collection or analysis. View Editors Offer a series of Mastering Business Research methods.
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