CRM: The Foundation of Contemporary Marketing Strategy by Roger Joseph Baran Details
This book introduces students to Customer Relationship Management (CRM), a strategic methodology adopted by an increasing number of organizations seeking to gain competitive advantage. With the in-depth coverage of business…
This book introduces students to Customer Relationship Management (CRM), a strategic methodology adopted by an increasing number of organizations seeking to gain competitive advantage. With the in-depth coverage of business markets and consumer markets across vertical markets, the impact of new technology and more, it helps readers understand how an improved customer relationship environment can differentiate the enterprise in a highly competitive market.
Featuring the latest developments in discipline, a coherent approach, and educational materials (including classroom exercises that connect theory with work), is one comprehensive source of the overall CRM course.
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