Customer Relationship Management by Ed Peelen Details
CRM provides well-balanced coverage of strategy and organization, marketing aspects, analytical customer relationship management, operational customer relationship management, and CRM implementation. It is the only comprehensive academic text that covers…
CRM provides well-balanced coverage of strategy and organization, marketing aspects, analytical customer relationship management, operational customer relationship management, and CRM implementationIt is the only comprehensive academic text that covers the whole scope of CRM from the point of view of marketing management. This book is suitable for MBA students and advanced undergraduate students, as well as for students studying in CRM, direct marketing, cross-marketing, database management or business intelligence, and is also suitable for graduate students in information management who attend courses on CRM and participants CRM-specific / database management.
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