Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing by Peter Fisk
Shake and redefine the market by changing your game! A new generation of companies is emerging from the cycle of economic and technological change across our world. These companies are…
Shake and redefine the market by changing your game! A new generation of companies is emerging from the cycle of economic and technological change across our world. These companies are rocking the world.
At Gamechangers, Peter Fisk sought out brands and companies, large and small, from every continent, who are changing the game and showing how we can learn the best new approaches to strategy, leadership, innovation and marketing from them. Game changers are innovative, more ambitious, with extended vision and an informed purpose.
They find their own space, and then form it in their own vision. Most of all, they have great ideas.
They think about their competitors and think big and different. They don't believe in being a little cheaper or a little better.
Why is it 10% better, when can it be 10 times better? Gamechangers was created around 10 topics that shape the future of business, and brought to life with 100 case studies from around the world, and 16 practical artboards to bring the best ideas into your work. The book is supported by a range of seminars, workshops and digital resources.
Gamechangers provide guidance on: * thinking smarter and acting faster * adopting new business tricks * understanding how game creators dream and disrupt * achieve practical results and win
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