Handbook of Tourist Behavior: Theory & Practice - Routledge Advances in Tourism by Metin Kozak
In today's highly competitive and global economy, understanding tourism behavior is imperative for success. Tourism behavior has become the cornerstone of any strategy and marketing strategy. The selection, purchase and…
Handbook of Tourist Behavior synopsis
In today's highly competitive and global economy, understanding tourismbehavior is imperative for success. Tourismbehavior has become the cornerstone of any strategy and marketing strategy.
The selection, purchase and consumption of tourism / travel products and services includes a range of psychosocial processes and a number of personal and environmental impacts that must be taken into consideration by researchers and managers. This book provides an overview of these processes and influences and explains the basic concepts and theories underlying decision-making and tourismbehavior. It also includes a number of case studies to help readers better assess the application of these concepts and theories.
The brochure will be of great interest to researchers and students in the field of tourism, recreation, marketing and psychology, as well as for practitioners in the tourism industry.
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