Innovation Management: Strategy and Implementation Using the Pentathlon Framework by Keith Goffin
Innovation management is a challenge in any organization and requires a wide range of skills. How can you judge whether your management or company is as innovative as it can…
Innovation Management synopsis
Innovation management is a challenge in any organization and requires a wide range of skills. How can you judge whether your management or company is as innovative as it can be? If not, what can you do and where to start? Innovation management begins by breaking innovation into five interrelated themes: The Pentation Pentation.
Using this framework, authors provide the best ideas of theory and practice for each subject, as well as a variety of tools that can be used to enhance performance. Students will appreciate the clear coverage of the academic background and managers will benefit from 75 case studies illustrating the real results of the world.
Key features: - Complete and reliable coverage of academic background - Easy-to-follow architecture based on InnovationPentathlon - Essential tools and examples - Illustrated with 75 case studies from international organizations covering both service and manufacturing problems - Web site with additional materials for teachers and students - Focus Equal to service and manufacturing institutions all the time.
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