Inside the BBC and CNN: Managing Media Organisations by Lucy Kung-Shankleman
BBC and CNN offer a unique insight into two of the world's best media organizations during the period of great change and new challenges. The BBC and CNN have a…
Inside the BBC and CNN synopsis
BBC and CNN offer a unique insight into two of the world's best media organizations during the period of great change and new challenges. The BBC and CNN have a very different history, preferences and identities, but both must now compete to provide news in a media environment reshaped by increased competition, globalization, digitization and convergence.
In addition, they face increasing pressure from criticisms that focus on the struggle for evaluation and "mitigation" of programming. Drawing on intensive research conducted among senior managers in both organizations, the study of Lucy Kong Shankleman explores the beliefs and attitudes that shape management priorities and broadcasting policy.
More controversial, it examines how the distinct cultural beliefs of each organization - about the primary purpose of broadcasting, about the nature of competition, about the relationship between competition and quality - have laid the foundations for its current and past success, but may now threaten to limit the ability to respond to unprecedented changes World Media Scene.
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