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A Creative Approach to Gaining the Competitive Edge (Epub & Pdf)

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Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge by Judy Allen Details

Practical tips and advice on the successful marketing of your event planning business in recent years, it has been difficult for the event planning industry. The terrorist attacks of September…

Marketing Your Event Planning Business synopsis

Practical tips and advice on the successful marketing of your event planning business in recent years, it has been difficult for the event planning industry. The terrorist attacks of September 11, 2001, the economic downturn, wars, and SARS have negatively affected business. There are fewer company dollars devoted to travel budgets and special events, which creates more pressure for companies in an already competitive industry.

This book tells you everything you need to know to market your business and build your customer base in good and bad times. Marketing your event planning business shows you how to get a competitive advantage by differentiating yourself from competition, pursuing new markets, and ordering sales.

It covers all vital topics in marketing event planning, including how to diversify your customer base, develop niche markets, improve your customer service, develop emergency business plans, and much more. * Ideal for event planners, industry marketing managers and professionals in the hospitality, cooking and travel industries * Includes actionable advice on successful marketing for event planning * Featuring illustrative examples, practical advice, helpful checklists and other marketing resources Event planning work is filled with advice and practical examples, giving you new and innovative ways Showcase your talents, build your business, and create added value for your customers..



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