Mass Communication Research and Theory by Guido H. Stempel Details
Research and theory of mass communication offers advice from some of the most famous and most prolific experts in the field on all the major techniques used in mass communication…
Research and theory of mass communication offers advice from some of the most famous and most prolific experts in the field on all the major techniques used in mass communication research. This text combines the theory of mass communication with a detailed description of various research methods, and includes everything from content analysis to survey research, historical and legal research and qualitative studies. The most distinctive feature of the text is that it combines field experts, with each chapter written by an expert on a particular subject.
Research and theory of mass communication support chapters on the ethics of research and the presentation of research that distinguishes it from competitors.
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