Mastering Global Business: your single source guide to becoming a master of global business by HEC Paris Details
Globalization or foreign arrivals. The word most commonly used in business. What does it actually mean for your company? How do you understand what are the real issues for global…
Globalization or foreign arrivals. The word most commonly used in business. What does it actually mean for your company? How do you understand what are the real issues for global companies? How do you make your business truly global? International companies are local everywhere and foreign anywhere.
Easy to say, but difficult to do. Managers need to learn how to deal with brands, technologies, information, finance and people, innovatively and globally, without creating a stifling bureaucracy.
Here is your only source directory to become a master of global business. The world's brightest business minds include: Jack Horowitz on global retail, Jean-Pierre Janet on global strategy, Donald Marshand on global information technology, Sydney Finkelstein at M & A across borders, Vijay Govindarajan and Anil K Gupta on Transforming the Global Presence into Global Success, Alan Rogman on Multinational Enterprises, James Bryan Cowen on Innovation, Jean-Pierre Lehmann on National Policy and Global Business, Rory P. Knight on Global Finance, Michelle J.
Lepas on the management of foreign affiliates, Bernard Garrett and Pierre Dos Auge about strategic alignments, John Paul Larcone in Central Europe, William Fisher and Dominique in a turban about China ... What is Inside: "[Companies] Facing The need to develop a cadre of managers who can review new opportunities according to a global mentality "Jean-Pierre Janet, p.
31" Directors are not born global - acquire global brains ... "Vladimir Posek, p.
147` days of continuous competitive advantage based on quality and competencies And entry barriers more than Richard Daphne, p "Rory F Knight, p 254" Global presence does not automatically guarantee competitive advantage "Vijay Govindarajan & Anil K Gupta, p 42 MASTERING SERIESFinancial Times Mastering: World Level of Thinking from the frontiers of innovation . Based on the famous Mastering entries run by FT, the Financial Financial Mastering series covers every key element of the business. Each book brings readers the latest ideas and innovations into the main business in a structured, comprehensive and highly accessible form.
Featuring the brightest business minds on the biggest business topics, it is your only source of advanced thought leadership.
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