Operations Management synopsis
Provide an integrated solution for media and text teaching to manage operations! Take this opportunity to provide students with a new and innovative learning package that clearly demonstrates the relevance of operations to day-to-day business activities. Allow students to observe how to apply the theory of core processes to real-world situations by viewing customized advertising materials from interviews and processes related to the concept of each chapter.
Further enhance their understanding of basic concepts and quantitative techniques by encouraging them to interact with animated models of text, and linking them seamlessly across QR codes. Recognizing that students who take their first units in Operations Management often have little experience in the work environment, authors provide all the core subjects to students in a dynamic and attractive way, making OM relevant and meaningful to new students on the subject.
From students' interactions with operations management, perhaps as a client or part-time employee, the authors guide readers through operations management, before exploring design techniques and OM strategy, reflecting future student experiences as graduates. Packed with case material and examples of companies that students can easily call such as Domino's, EasyJet and Ticketmaster, this text challenges readers to think about real business issues and what they might face in their future careers.
Real life problems are also used to explain quantitative data carefully. The links to research papers in each chapter support and support the theory being discussed and encourage readers to conduct their own research on these topics.
A unique and vital package that makes this basic reading for all business students take a proactive unit in operations management. Introduction to the Resource Center on the Internet: For students: Animated charts of the book - accompanied by audio to help explain the concepts. An annotated library of links to snapshots of "processes at work".
Activities on the Internet. Multiple-choice questions.
Socket joints. Download Flashcard glossary.
For lecturers: Video-specific materials consist of interviews and operations related to each chapter. Can be divided into 5-minute segments, which can be displayed either on the topic of chapter, or as a full movie showing how a company uses many aspects of OM.
PowerPoint slides are customizable. Teacher's Guide.
Educational activities. Answers to discussion questions.
Test Bank.
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