With a commitment to cultural sensitivity and scholarship in this discipline, the principles and types of public speaking combine to focus on contemporary research, practical skills and advice on how to communicate in public. The text focuses on culture and community building, in order to help the reader understand how to adapt to cultural differences and what role communication plays in creating social cohesion, whether in the context of media, persuasion, celebration or businessBy focusing on both community expression and presentations in a learning environment, this book helps the reader to see the relationship between what they are learning and how they can use this knowledge in their lives.