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Rebels with a Cause (Epub & Pdf)

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Social Marketing: Rebels with a Cause by Gerard Hastings Details

Social marketing involves the application of marketing techniques (usually associated with enhanced consumption) to social ends. This new addition will arm a marketing student interested in social development through case…

Social Marketing synopsis

Social marketing involves the application of marketing techniques (usually associated with enhanced consumption) to social ends. This new addition will arm a marketing student interested in social development through case studies from around the world, accessible exercises, story-sharing and online support with an expanded and improved Web site, which will enable you to think critically about the individual and systemic engines of each .

Damage and progress, and provide you with the necessary tools to act. This comprehensive introductory book has been thoroughly updated to enable students to challenge bad, defend good and rebel with cause. Including more thought, evaluation and evaluation of applications, Hastings and Dumgan also present the new 3Cs influential model (containment, counter-marketing, critical capacity-building).

This book is the basic reading of all social marketing, marketing ethics, marketing and community courses. Cover Picture: 'La Sardane de la Paix' by Pablo Picasso.

Sardinian dance is a traditional circle of Catalonia that has become a symbol of the struggle of ordinary people against oppression, from Napoleon through Hitler and Franco in modern times. The individual dancer holds her hands in the air in a gesture of independence and empowerment, and she is able to maintain what may quickly become a tired position thanks to the supportive hands of her fellow dancers.

It illustrates the key social marketing lesson that addresses complex social problems, such as climate change or inequality - as with dictators - a combination of individual and collective action. It also appears that critical analysis, questioning and challenge of the current system lies at the heart of progressive social change, and that good social marketers must be rebellious..



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