Strategic Innovation: New Game Strategies for Competitive Advantage by Allan Afuah Details
In today's rapidly changing business environment, those companies that want to remain competitive must also be innovative. Innovation is not limited to the development of new technologies in new products…
In today's rapidly changing business environment, those companies that want to remain competitive must also be innovative. Innovation is not limited to the development of new technologies in new products or services, but in many cases, new business models are found in the face of change.
It often involves changing the rules of the game. Students' strategic innovation demonstrates how to create the right value and use it with new gaming strategies to gain a competitive advantage. The book begins with a summary of key strategic frameworks and shows the origins of strategic innovation. Afuah then offers a comprehensive study of contemporary strategy from the point of view of innovation, including: how to develop strategy in the face of a detailed framework for evaluating the profitability potential of a strategy or product offering how profitable and nonprofit organizations can benefit from new game strategies. Through a wealth of quantitative examples of successful strategies, as well as descriptive situations, strategic innovation will complement courses in strategy, technology and innovation..
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