The Objects of Affection: Semiotics and Consumer Culture - Semiotics and Popular Culture by A. Berger Details
In this book, prominent sociologist Arthur Asa Berger explains the meanings of common objects of consumption and their perceived "sanctity" in consumer cultures. Using the theory of semiotics, consumer culture…
In this book, prominent sociologist Arthur Asa Berger explains the meanings of common objects of consumption and their perceived "sanctity" in consumer culturesUsing the theory of semiotics, consumer culture is dissected in new and fascinating ways.
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