Tourism and National Identities: An international perspective - Contemporary Geographies of Leisure, Tourism and Mobility by Elspeth Frew
By understanding the tourist destinations through a national identity lens, the tourist can develop a deeper appreciation of the destination. In addition, tourism marketers and planners may be better equipped…
Tourism and National Identities synopsis
By understanding the tourist destinations through a national identity lens, the tourist can develop a deeper appreciation of the destination. In addition, tourism marketers and planners may be better equipped to promote and manage the destination, especially with regard to the potential visitor's expectations.
Tourism and national identities is the first volume that fully explores the relationship between tourism and national identities and the multiple ways that cultural tourism, events and celebrations contribute to national identity. It examines the main topics that are important to understanding this relationship, including: tourism brands, stereotypes and national identity; tourism-related representation and national identity experience; tourism / location / event management and cultural tourism. The book deals with a range of international tourist sites and events, combining multidisciplinary perspectives and international situations to provide comprehensive academic analysis.
The interconnected area of cultural tourism and national identity has been largely ignored in academic literature so far. This book presents a thoughtful analysis of the complex relationship between the two fields and, in fact, multi-faceted strategies used to determine that relationship.
Students, researchers and academics in the field of tourism and related disciplines, such as events, cultural studies and geography, will write an international team of leading academics, tourism and national identities.
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