China is expected to be the main tourist destination and tourist-born country by 2020. However, much of China's tourism literature comes from people within the English academic world who are not involved in issues related to China's tourism development.

This book provides a voice for academic researchers from the Chinese mainland and examines the nature of tourism research and tourism development in China. Many of them are based in China and indulge in daily issues of education, research and tourism development planning within China, and discuss issues related to resource use, image orientation and community participation with case studies that combine conceptual frameworks and practical issues. This official text on tourism in China will be of interest to researchers and tourism students around the world..