The brand's current communication is increasingly geared towards real digital novels. Storytelling plays a key role in this, in addition to the type of communication.

Personal debate, especially in trade fairs, remains the main aspect of each presentation. With this edition of the annual trade design exhibition, the authors offer a series of successful examples of storytelling across the media, with particular importance to the use of the means of communication that have been accomplished.

What is crucial, however, is the exceptional design of the mass display, which can add communicative value and thus informational to the exhibitor, as well as provide an emotional experience for visitors.