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Well-Known Trade Marks: A Comparative Study of Japan and the EU - Routledge Research in Intellectual Property by Hiroko Onishi Details

This book deals with the effectiveness of the protection of a well-known brand internationally. The EU trademark law is particularly seen from Japanese perspectives and provides a practical and critical…

Well Known Trade Marks synopsis

This book deals with the effectiveness of the protection of a well-known brand internationally. The EU trademark law is particularly seen from Japanese perspectives and provides a practical and critical overview of trademark law in Japan, including the historical development of law and recent developments in issues and policies.

The book includes detailed coverage of the Law on the Prevention of Unlawful Competition in Japan and contains the first systematic analysis of Japanese jurisprudence and legislative amendments to the law with respect to known trademarks and unfair competition. The book goes on to analyze Japanese trademark law alongside the European Trade Mark system.

The book critically examines the difficulties in the comprehensive identification of a well-known trademark in relevant international trademark instruments. In breaking the traditional definition of a well-known brand, the book addresses the theoretical ambiguities in the application of trademark law..



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