What the CEO Wants You to Know synopsis
More than 300,000 copies have been sold worldwide as "the most influential surviving advisers". Wealth is one of the classics of commercial literature, what the executive director wants to know by best-selling author Ram Sharan and has been completely updated to the business world today.
The book describes the fundamentals behind every action, from a traveling vendor in Nicaragua to a global company. Drawing on the stories of his childhood helping the family shoe store in India and the multinationals, including Amazon, Apple, Netflix, and Starbucks, Charan shows that every company making money is essentially the same. It eliminates ambiguity about the language of large businesses - phrases such as gross margin, inventory speed and return on invested capital - by explaining in plain language what it actually represents.
He shows in concrete examples how leaders are stumbling when they lose even one of these basics. This vibrant and relevant book is your perspective, and perhaps your ambitions, by teaching you how to minimize the complexity of any business.
It will make you think like an CEO in no time.
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