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Cover Brand Breakout: How Emerging Market Brands Will Go Global

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Written by the world's leading thinkers on brand strategy, this book looks at what Asian brands and emerging markets need…
Cover Transaction Costs & Trade Between Multinational Corporations - Routledge Library Editions: International Business

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Until the publication of this book, little has appeared on the issue of regulating production in oil collection. This book:…
Cover International Business plus Pearson MyLab Management with Pearson eText, Global Edition

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For courses in international business. This package includes MyLab Management. International business through theory and application Comparison of reliable theory…
Cover Global Infrastructure Networks: The TRANS-National Strategy and Policy Interface

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Through a realistic approach, this insightful book looks at the forces that constitute the evolution of global infrastructure networks. With…
Cover Work in the 21st Century: How Do I Log On? - The Changing Context of Managing People

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The world of work is changing rapidly. What do 21st-century workplaces look like, and what factors support changes in the…
Cover Global Games: Production, Circulation and Policy in the Networked Era

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In the past decade, our mobile phones have been hacked by angry birds, our computers through our mythological associations and…

Cover Understanding Marketing: A European Casebook

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Understanding Marketing Marketing marketing has been written online by marketing lecturers from leading universities and business schools throughout Europe. This…
Cover Big Change: A Route-Map for Corporate Transformation

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Every year, companies spend billions of dollars seeking change. Some are successful. Many do not. In this 1999 CGAP Award,…
Cover Business Process Reengineering: Breakpoint Strategies for Market Dominance

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Contributors to this study explain why they believe the business world needs to go beyond the concepts of continuous improvement…
Cover Business Process Reengineering: Breakpoint Strategies for Market Dominance

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"Business Process Reengineering: Prasit Point Strategies for Market Dominance" shows you how to take the next vital step to achieving…
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