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Public relations Books

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Cover Exploring Public Relations: Global Strategic Communication

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This text is the final academic guide on public relations and one of the only texts in the market to…
Cover Narrative Brand Planning: Wie Marken Zu Echten Helden Werden

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Branding narrative planning - wie Marken zu echten Helden werden Das digitale Zeitalter hat die gute alte Werbewelt geh rig…
Cover Csr Und Interne Kommunikation: Forschungsans tze Und Praxisbeitr ge - Management-Reihe Corporate Social Responsibility

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Dieses Buch zeigt wie Vorstand, Gesch ftsf hrung und CSR-Beauftragte die interne CSR-Kommunikation verbessern k nnen. Die eigenen Mitarbeiter tragen…
Cover Strategic Planning for Public Relations

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This innovative and popular text provides a clear pathway for developing public relations campaigns and other types of strategic communications.…
Cover The Practice of Public Relations

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For undergraduate Introduction to public relations courses. By pairing Frederic Settle's unique and funny voice with the latest case studies,…
Cover Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

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Forget the "pitch": PR techniques yesterday are no longer working. This is bad news. Here's the great news: Social Media…

Cover Public Relations: Strategies and Tactics

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Explains clearly the basic concepts, strategies and tactics of public relations practice today Public Relations: Strategies and tactics using real…
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