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Cover Brand Breakout: How Emerging Market Brands Will Go Global

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Written by the world's leading thinkers on brand strategy, this book looks at what Asian brands and emerging markets need…
Cover New Methods of Market Research and Analysis

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New ways of market research and analysis are readers of the new reality posed by large data and marketing analysis.…
Cover Safety-II in Practice: Developing the Resilience Potentials

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Safety I is defined as freedom from unacceptable harm. Therefore, the goal of traditional safety management is to find ways…
Cover Safety-II in Practice: Developing the Resilience Potentials

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Safety I is defined as freedom from unacceptable harm. Therefore, the goal of traditional safety management is to find ways…
Cover Social Marketing: Rebels with a Cause

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Social marketing involves the application of marketing techniques (usually associated with enhanced consumption) to social ends. This new addition will…
Cover Social Marketing: Rebels with a Cause

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Social marketing involves the application of marketing techniques (usually associated with enhanced consumption) to social ends. This new addition will…

Cover Modern Logistics Management: Integrating Marketing, Manufacturing and Physical Distribution - Wiley Series on Marketing Management

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This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, integrating its core elements, and its…
Cover Sales Management

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Tanner is the only book on the market that promises students to become effective sales managers in today's highly competitive…
Cover Marketing and the Bottom Line - Financial Times Series

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"The subject matter is critical and Ambler's ideas are provocative." Philip Kotler is "the best and most important book for…
Cover Customer Relationship Management

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CRM provides well-balanced coverage of strategy and organization, marketing aspects, analytical customer relationship management, operational customer relationship management, and CRM…
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